Ansoff matrix

Successful leaders understand very well that if the organization wants to grow in the long term , it cannot continue with the stagnation mentality , even if things are going well in the company. To the contrary, they should seek and find new ways to increase the benefits and reach reaching new customers . There are many options available to achieve this but it is also important to know how this will work best … Read more

Advertising

The advertising is always present although most people do not realize it. In today’s world, and especially in the media , advertising takes advantage of all available means to convey its message . It does so through television, print media that includes magazines, newspapers, etc., radio, Internet, billboards that are observed in the streets, mailboxes, posters, clothing and events, to name a few … Read more

Marketing

For different companies, one of the best ways to do different research related to markets , values and customer satisfaction is through marketing . This type of discipline is also known by the name of marketing and thanks to it, companies manage to attract the attention of their customers , retain them and make them loyal to them by solving their problems and desires. What is marketing? The marketing refers … Read more

Business plan

A business plan  is a type of document that turns out to be essential for any business to function properly and must exist before the business begins to operate . Trading without a business plan is generally not a good idea. In fact, very few companies can go long without one. Without a doubt, creating a good business plan and following it has more advantages for companies as … Read more

Strategic planning

One of the main aspects related to the business field is strategic planning which can be used in the long term . It is a tool through which a company can continue its path focused on its vision and mission in order to achieve the different objectives that have been set by the company. what is the strategic planification? The strategic planning is a kind of tool of management that makes it possible to set the path to … Read more

Marketing plan

Science which includes a set of techniques and strategies that are used to study how they behave the markets and commercial management of companies known for marketing . Currently, companies need marketing to improve their companies and businesses and this can be achieved through a marketing plan because this tool helps them define the steps to follow correctly while establishing clear objectives. What is a marketing plan? A marketing plan is a route strategy that companies use to organize , execute and perform one track of … Read more

NATO

One of the organizations considered important and fundamental in the international field is the North Atlantic Treaty Organization , better known by the acronym NATO . A type of alliance that was established between several allied countries with the main objective of being able to defend its members in the event of any type of military invasion. What is NATO? The NATO is a kind of commitment … Read more

Commonwealth

The Commonwealth , also known by its name in Spanish as the Commonwealth of Nations , is an important group made up of a total of 53 countries or States , which, with the exception of two of them, formed, at some point in history, part of the renowned British Empire . All the nations that are part of this group do so on a voluntary basis and, … Read more

United Nations

The largest and most important organization in the world is known as the United Nations , better known by its acronym UN . An organization that has a fairly complex structure but that at the same time makes it possible to focus on specific issues related to peace , which are also considered to be of international interest. What is the United Nations Organization? The Organization of … Read more