WordPress

Today, creating websites or blogs is an ongoing activity as it is one of the best ways in which business owners can communicate with their customers. One of the simplest and most popular ways to create sites or web pages is WordPress , a content management system that has an open source with a GPLv2 license , which means that everyone can use or modify the software of way free .

WordPress Features

Among the main features of WordPress we find the following:

• It is a type of free distribution application so it can be used and modified for free.
• It makes it possible to create users with different levels of permissions regarding the creation and publication of the content to be made on the blog.
• It is an easy site to install and it is also very easy to update .
• It has RSS subscription which means that readers have the ability to subscribe to the different articles that are published and also comment on them .
• It allows you to customize the designs through templates and themes that can be edited to customize the graphic appearance of the same.
• It makes possible the creation of the content protects the reading by means of passwords .
• You can upload or insert your own images and it is also possible to link different types of files by organizing them by categories or sections.
• It shows in a very organized way the time in which the articles that have been written previously are shown .
• It has a search tool that makes it easy for the user to find the content they are looking for.
• It provides proper management of users and media .
• It also has a wide repertoire of plugins so it will be easier to add galleries, forums, calendars, appropriate controls to optimize search engines and forms.

Source

The origin of WordPress comes from a previous open source software that was used in 2003 which was known by the name of b2 / cafelog . This software was later adapted to the needs of customers and in this way took its first steps to become what it is today.

Evolution

The WordPress page was launched on May 27, 2003 and was founded by Matt Mullenweg and Ryan Boren, who were American programmers . In the year 2005 , finally he was born wordpress.com, which was a version of software of code opened that gave the possibility and ease to users who had no expertise the power to access a website that was almost ready and set in which only had to enter the information they needed.

During that same year, the company known as Automatic was created, the company behind WordPress and many of the most famous plugins that can be found in this content manager. Later, in 2006 , a series of conferences dedicated to WordPress began to be offered in which important bloggers and developers met, as well as many users who wanted to know the latest news about the content manager.

The site continued to grow exponentially over time and finally in 2009 , one of the world’s leading media outlets , CNN , had decided to have its first web page on the site. This caused the page to take a very important leap and other well-known media, artists, sports pages and many more decided to start using the application. For the year 2016 , WordPress was the content manager that more was used around the world only surpassed by those websites that have custom code

What is WordPress for

WordPress is a program that facilitates the creation of websites and a large number of applications and that also allows you to manage the information and edit the contents in a very simple way using a series of databases that allow a simple modification of the contents. It is a means by which interactive and collaborative platforms can be created in which the owners of the interface have the ability to manage all the content together.

It is one of the best means to do SEO positioning of websites, to create interaction through discussion forums where users have the ability to comment on what generates a better quality of traffic and visits . With it, it is even possible to create online stores and to improve e-mail marketing .

How WordPress works

WordPress is a content manager or CMS, in other words it is a type of software that allows the user to have the ability to easily manage , administer and create web pages without having to use a code. All the activities carried out on the site are done through a Dashboard or main panel in which all the necessary elements are found to finalize the creation of the content.

From the content panel you can manage all the information that includes updates, posts, media, pages, comments, the appearance of the site, plugins, users, available tools and settings. It is important to mention that you must also be clear about the type of project of the site that you want to create because depending on that you will need a domain and a hosting account . After having met these requirements, you can use the WordPress page very easily.

What can be done in WordPress

WordPress is a type of tool used to create blogs and pages or sites web . But its functions are not limited to these two but it is also one of the best ways in which you can create an eCommerce store . On the site, it is also possible to create virtual stores , blogs , portfolios , resumes , forums , membership site and even magazines , online communities and government pages can be created .

Why use it

The reasons for using WordPress are quite simple and important. The site has a fairly easy-to-use administration panel that allows users to learn to control the platform quickly and easily. It is an ideal tool to be able to create content , publish new posts , add images and process texts . In addition, the site has a large number of themes that can be used to modify the design of the page and the plugins it contains give an extra function to the web in order to improve positioning. of the page.

Installation

WordPress can be used for free on any hosting and there are two basic ways to install it. One of them is to do it manually by following the steps provided and the other is an automatic type installation where the process falls into the hands of the installer .

Plugins

The plugins for WordPress are small programs that serve to expand and enhance the functionality WordPress brings default. There are a large number of them, more than 500,000 and with them you can compress photos to implement SEO. They are also useful for making backup copies, layout content, sharing content on social networks, pinning widgets and much more.

There are freemiun plugins that are partly free and that if you want to acquire more features then you will have to pay for a license to have them. And there are also premium plugins , which are paid. Some of the best are:

• WooCommerce
• Yoast SEO
• W3 Total Cache
• Jetpack
• Key Two Factor Authentication

Widgets

The widgets are an important part of WordPress as are responsible for adding the content and the additional structure in either the footer or sidebar. They are very easy to use and you do not need to write HTML codes to configure them. All you have to do is drag and drop the widget to the desired area and the location may be different depending on the theme. Thanks to them, you can add features advanced such as link pages on social networksto connect users. There are several of them by default, for example:

• Category:
• Gallery
• Images
• Goal
• Navigation menu
• File
• Audio
• Calendar

Vulnerabilities

WordPress, most of the time, is considered a safe site , however it is not exempt from security vulnerabilities , which can cause a series of problems, mainly when it is used by companies. There are several factors that may increase the problem such as outdated software , the mismanagement of the system and the credentials and lack of knowledge about security are some of the factors. Among the different types of vulnerabilities that can occur on the site, the following are mentioned:

• Rear Doors
• Pharma Hacks
• Brute Force Login Attempts
• Malicious Redirects
• Cross-Site Scripting (XSS)
• Denial of Service

What web pages use WordPress

In fact any website can have the ability to use WordPress, many of them do in order to be able to maintain a contact closely with its customers and users.

Advantages of WordPress

Its main advantages are:

• It has an open source which allows to have a great variety of themes and plugins.
• The themes are very easy to install which improves the personalization of the website.
• Helps improve SEO positioning.
• It is easy to install.
• Is free.
• Makes the migration of “hosting” easier.
• Help boost business.
• It is always innovating.

Disadvantages

WordPress also has some disadvantages:

• It uses a lot of resource consumption .
• It is one of the CMS most attacked by hackers .
• The plugins can become unstable at times.
• Some programming skills may be required .

Importance

WordPress is one of the most important platforms through which you can create blogs , corporate web pages or simpler pages . It is such a simple tool for users and editors to use that it offers great flexibility and allows the user to do almost what they want through their code . Simplicity has this site makes it possible for content to connect and published so quickly and easily without anything hindering the creation of websites and content.

Another very important aspect of WordPress is that it is optimized for search engines which start working from the first moment, this makes the SEO control more refined as these plugins will take care of the function. It is a means that also protects the data , which turns out to be of great importance so that no one can have access to the content.