Advertisement

Organizational communication

Advertisement

The organizational communication , or information sharing organizational, remains in our time a tool of vital and critical when it comes to creating and maintaining a competitive advantage in a particular company. Without adequate organizational communication, it would be extremely difficult to know what represents one organization , why it exists, who your customers are, how work, who has authority over others and so on is completed. Organizational communication serves as the glue that holds everything together while at the same time acting as a magnifying glass to make this clearer.

Advertisement

What is organizational communication?

It is a group of actions , tasks and procedures that serve to transmit or receive information through the different communication media , methods or techniques that exist in a company both internally and externally .

Advertisement
  • What is organizational communication?
  • features
  • Types
  • Elements
  • Function
  • Objectives of organizational communication
  • Media
  • Processes
  • Flows
  • Barriers
  • Strategies
  • Organizational communication networks
  • Advantage
  • Disadvantages
  • Importance of organizational communication

What is organizational communication?

Organizational communication consists of all the processes of communication that exist within the organization and which are developed by this to achieve the objectives strategic . It helps to form the identity and image of the company as well as being part of the culture and climate of the company.

Advertisement

features

The main characteristics of organizational communication are:

It allows to know the human resources, the development in the company, and the productivity they generate.

Types

There are four important types of communications for businesses:

  • The external communication that is the one that includes the communications that occur between the members of the organization and the external parts of the company such as customers, manufacturers, shareholders, investors and the general public .
  • The internal organizational communication is facilitating the flow of information among members of the organization. This flow can be upward , horizontal, or downward depending on the organization’s structure, chain of command, and culture.
  • Written communication is the one that carries concrete and clear messages and gives support to the company since this type of message is usually registered. It can be done through internal newsletters, calls, surveys or memoranda.
  • Oral communication has the possibility that the information is not well understood and a series of doubts are generated. It can be formal when holding a meeting , or informal as in the case of occasional conversation between co-workers.

Elements

The elements of organizational communication are the following:

  • Message : it is the information that is received and that has a meaning.
  • Channel : the place where the message is sent.
  • Code : these are the signs that make up the message.
  • Sender : is the one who sends the message.
  • Receiver : is the one who receives the message.

Function

The main function of organizational communication is to meet each and every one of the objectives that a company has , objectives that can help the development of companies and their employees to achieve their best performance in the markets.

Objectives of organizational communication

The objectives of this type of communication are the following:

  • Promote and improve communication within the organization.
  • Facilitate and improve the transmission of the messages that are given between the people who work within an organization.
  • Expand and positively consolidate the image of the organization.
  • Report on the organization , philosophy and values of the organization.
  • Communicate general information that is up-to-date.
  • Recognize the achievements of the work team.

Media

There are many means to achieve adequate organizational communication. These means can be meetings , intranet , emails , social events, internal chats, social networks of the same corporation, suggestion boxes , telephone calls , written communications , video conferences and magazines .

Processes

Communication processes are one of the most important aspects in order to establish adequate communication strategies . Among them we find the internal communication of the company that is closely related to the workers of the organization. Communication structures such as the sender-receiver-message , and feedback also intervene .

Flows

The communication flows that we can find in organizational communication are:

  • Descending communication : there is a transmission of information from high hierarchies to other workers . It can be given through reports, letters, and memoranda.
  • Upward communication : information is given from lower levels of hierarchies or from those subordinate to higher hierarchies . It occurs when what the workers think is important. It can be through calls, meetings and interviews.
  • Horizontal communication or cross – occurs among people who have levels of hierarchies like and information flows more quickly to the like are better able to solve the problems .

Barriers

There are some barriers that can interfere with organizational communication, and these are:

  • Confusing or inaccurate information is transmitted .
  • Messages can be distorted by the media.
  • You can produce loss of information .
  • Unnecessary information may be provided .
  • If it is an unwritten message, its content can be varied .
  • Failures in tools for sending messages such as internal networks, collapsed systems.
  • Barriers of language or cultural expressions.
  • Poor selection of communication channels.
  • Lack or absence of planning .
  • Assumptions

Strategies

Some of the strategies that can be used to improve organizational communication are:

  • Make the vision known clearly to avoid future misunderstandings.
  • Make the company’s mission known to the staff clearly so that they know what its objectives are.
  • Generate an optimal climate within the institution so that information is fluid.
  • Knowing the potential barriers of communication that may exist within the company.
  • Give training regarding proper communication.
  • Give incentives to group work.
  • Find solutions to conflict situations that arise.

Organizational communication networks

How information flows within the company you can be done in different ways by means of which should flow the information and this is called communication networks. There are three different networks that are:

  • Formal : they are established by the company so that the information circulates properly and they respect the hierarchies . It is in charge of establishing the communication rules within the company and has two main functions, decision-making and motivating the personnel that make up the company.
  • Informal : they are those that arise spontaneously and their purpose is to satisfy the different social needs that people have, which helps the worker to grow and function better within their work environment. The main means of communication here is face to face.
  • Horizontal : it is the type of communication that occurs between members who belong to the same hierarchy level , either between departments or groups. It is very useful to streamline the structure of the organization.

Advantage

Among the main advantages that we can find in an organizational communication we have:

  • It establishes excellent human relations between the personnel of the company.
  • Management is given a human meaning .
  • Acquiring more appreciation , gratitude and respect from people.
  • Provides a record , reference and legal protection regarding what is to be communicated.
  • It promotes the uniform application of procedures and standards .
  • Decrease in communication costs .

Disadvantages

Some of the disadvantages are:

  • Slow flow of information
  • Filtration conditional information
  • Noise in company communication
  • There may be a tendency to develop closed circuits .

Importance of organizational communication

Organizational communication in the case of companies is very important because it is the structural basis of any organization and the correct transmission of information is a key aspect for its proper development and operation . It is a fundamental tool in correct labor relations because it gives rise to the transmission of information in order to identify the requirements and achievements of them and their collaborators. Through excellent management of internal and external communication , goals can be achieved and results achieved desired of the organization.

Leave a Comment